Start Strong. Armstrong


(Aug. 7, 2013) Start Strong. Armstrong It’s the perfect way to emphasize the solid educational foundation Armstrong builds for all of its students. To that end, the university is launching a new branding strategy to communicate our strengths to students in any geographic location, at any age, at any stage of their educational career.

Start Strong. Armstrong captures the essence of what Armstrong is to those who have attended and graduated from Armstrong: the place where they built an academic foundation that set them on a path to success—whether continuing on to another degree program, heading to graduate school, or launching into a successful career.

In the Fall 2013 semester, the new branding campaign will roll out on campus, online, and in the media, including Armstrong Liberty Center. At its essence, Start Strong. Armstrong uses the message to showcase the many stories of students whose successes have started here. Through these stories, the university will help create a greater understanding of the role Armstrong plays in helping the region and beyond stay strong and thrive because of our place in the community, our impact on the area, and most of all, because of our graduates.

Metaleap Creative executed the design work for the campaign. The concept was well received in a number of student focus groups, from freshmen to graduate students, to military students and adult students. The positive feedback noted that the approach exudes confidence and pride and compels students to come here and be serious about their work.

We invite you to meet those who started strong at Armstrong and see where they have gone. Please visit Why Armstrong.