Market Research Study - STUDY IN PROGRESS Armstrong Atlantic State University

Survey Development

Utilitarian analysis

Values assessment

Cost benefit analysis

Decision making

 

Purpose

To help demonstrate the application of ethical principles to decision making, especially decision making concerning public policy.  The students will develop an instrument to evaluate how Georgian citizens feel about a direct passenger train line from Savannah to Macon to Atlanta, and how likely Georgian citizens would be to travel on it.

 

Process

1. The students will develop an instrument to evaluate how Georgian citizens feel about a direct passenger train line from Savannah to Macon to Atlanta, and how likely Georgian citizens would be to travel on it.

 

2. The students will administer the survey to 4 Georgians.  No more than 2 of the four surveyed by each student may be Armstrong students.

 

3. The students will collect the data and evaluate both the data and their survey.

4. Three separate sections of Ethics 2000 will participate in this process.  Each section will develop its own survey instrument.  The survey instrument and results will be posted below as Survey #1, Survey #2 and Survey #3, as they are completed. 

Survey #1

Name         __________________________Tester__________________________
Signature    __________________________
 

1. When would you be more likely to use a train connecting Savannah, Macon and Atlanta?
   1. During the week.
   2. Over the weekend.
2. Would you ride a train from Savannah to Macon or Atlanta if the cost was the same as driving your car?
   1. Yes
   2. No
3. How often would you use a train from Savannah to Atlanta?
   1. Never
   2. Monthly
   3. Twice a year
   4. Once a year
4. A passenger train connecting Savannah, Macon and Atlanta would improve tourism in these cities.
   1. True
   2. False
5. A passenger train connecting Savannah, Macon and Atlanta would improve business in these cities.
   1. True
   2. False
6. Improved passenger trains in Georgia would conserve energy.
   1. True
   2. False
7. Train travel is more dangerous than traveling by car.
   1. True
   2. False
8. Train travel is more dangerous than traveling by airplane.
   1. True
   2. False

Results Survey #1

1. During the week:  22
      Weekend: 138
2. Yes:  117
     No:   43
3. Never:  20
    Monthly:  59
    Twice a year:  49
    Once a year:  32
4. True:  148
    False:  12
5. True:  149
    False:  11
6. True:  138
    False:  22
7. True:  15
    False:  144
8. True:  30
    False:  129




Survey #2

1.  How often would you use a passenger train from Savannah to Atlanta?

a.  Never
b. 1 - 3 times per year
c.  4 - 9 times per year
d.  10+ times per year

2.  During which of these days would you be more likely to ride a train between Savannah and Atlanta?

a.  Weekdays
b.  Weekends

3.  Would you ride a train between Savannah and Atlanta knowing it costs the same as driving your car?

a.  Yes
b.  No

4.  The safest form of travel between Savannah and Atlanta is:

a.  Bus
b.  Car
c.  Train
d.  Airplane

5.  Which of these is a more energy efficient means of transportation between Savannah and Atlanta?

a.  Bus
b.  Car
c.  Train
d.  Airplane

6.  Would a passenger train between Savannah and Atlanta create business opportunities in Georgia?

a.  Yes
b.  No

7.  Would passenger rail between Savannah and Atlanta improve tourism in Georgia?

a.  Yes
b.  No

8.  Would you travel by train between Savannah and Atlanta if you could arrive in 2 hours?

a.  Yes
b.  No

 
Results of Survey #2

1.  Never:  45
     1 - 3 times per year:  70
     4 - 9 times per year:  36
     10+ times per year:  8
2.  Weekdays:  16
     Weekends:  142
3.  Yes:  98
      No:  61
4.  Bus:  6
     Car:  42
     Train:  61
     Airplane:  56
5.  Bus:  9
     Car:  37
     Train:  105
     Airplane:  13
6.  Yes:  144
      No:  18
7.  Yes:  147
      No:  7
8.  Yes:  91
      No:  12


Survey #3

1.  Woud a passenger train from Savannah to Macon to Atlanta improve existing business conditions by providing a larger consumer base?

a. Yes
b. No

2.  Would a passenger train from Savannah to Macon to Atlanta affect the economy enough to create jobs in the Savannah/Atlanta area?

a. Yes
b. No

3.  Would a passenger train from Savannah to Macon to Atlanta create increased tourism for these cities?

a. Yes
b. No

4.  How often would you ride a passenger train from Savannah to Atlanta?

a. Weekly
b. Monthly
c. Yearly
d. Never

5.  If I used the train between Savannah and Atlanta, I would be more likely to ride on...

a. Weekends
b. Weekdays
c. Holidays

6.  Would you feel safe riding a passenger train?

a. Yes
b. No

7.  Would you choose to ride the passenger train between Savannah and Atlanta if it were cheaper than driving a car?

a. Yes
b. No

8.  What type of transportation is better for the environment?

a. Car
b. Bus
c. Train
d. Plane

9.  In traveling between Savannah and Atlanta, would you choose to ride a train rather than a car, if it was faster?

a. Yes
b. No

Results of Survey #3

1.  Yes:  124
     No:  25
2.  Yes:  109
     No:  40
3.  Yes:  120
     No:  19
4.  Weekly:  18
     Monthly:  59
     Yearly:  45
     Never:  27
5.  Weekends:  93
     Weekdays: 29
     Holidays:  31
6.  Yes:  129
     No:  20
7.  Yes:  133
     No:  15
8.  Car:  14
     Bus:  16
     Train:  94
     Plane:  25
9.  Yes:  132
     No:  17