Marketing & Communications Menu
University Website Policy
IntroductionThe Armstrong website is the electronic representation of the university and its most visible recruiting tool and, as such, should reflect the university's purpose and standards with a consistent look, user-friendly navigation and factual information that work together to present a positive, uniform image. Content will be presented in tone, style and manner specifically for delivery on the web.
PurposeThis policy establishes conditions for use of, and requirements for Armstrong websites. The university encourages faculty and staff to communicate information freely and openly on the World Wide Web within the constraints of existing laws and policies. The publication criteria stipulated in this document include stylistic consistency standards and guidance on the legal and procedural nuances of communicating on the World Wide Web. These guidelines augment existing Armstrong computer account agreements, the Armstrong Atlantic State University Information Technology Security Policy, and the Armstrong Atlantic State University Network Acceptable Use Policy. These requirements are necessary to help ensure the university maintains a professional, up-to-date web presence.
University Website Information StandardsThe information referenced through the web must adhere to all university policies and any other governing laws. In addition, it must be directly related to the university's mission and the information should reflect the high quality standards for official publications of the university. (See University Style Guidelines, maintained by Marketing & Communications.)
Any web pages or sections of those web pages that are largely unusable (for example, due to incorrectly written code or nonfunctioning links), violate University Style Guidelines, or contain incorrect or outdated information may be removed from the web until they are corrected. The university webmaster will attempt to provide reasonable notice of the link or file removal, but reserves the right to act without notice if the situation warrants or if the situation is not corrected within a reasonable amount of time.
RestrictionsPages related in any way to the programs of the university and its departments may be considered official pages. Official university-related and departmental websites should reside on web servers within the university's network infrastructure.
Departments that require outside websites must obtain permission from the chief information officer.
Websites owned by official vendors of the university under contractual relationship with the university may reside on servers of those vendors provided they abide by the policies specified in this document.
For security reasons, use of downloaded or unit written CGI scripts is prohibited unless approved by Information Technology Services. To request implementation of a script, contact the Help Desk at 344.2518 or email email@example.com
Use of Armstrong Atlantic State University web servers for personal monetary gain is strictly prohibited. Links to specifically for-profit sites with the express purpose of conducting business transactions are likewise prohibited. Web pages in the Armstrong domain may link to other official pages on this site, other educational or nonprofit organizations, pages created or maintained by Armstrong faculty or staff, and online materials for research or educational purposes.
Although student workers are often employed to create and maintain departmental web pages, students are not allowed to publish (upload) material to the official Armstrong website. Web pages created or altered by students should be approved and published by an Armstrong faculty or staff member. Passwords that allow an individual to publish material to the web server may not be shared with students.
No official Armstrong web page may link to an individual student's web page. Student organizations do not have reserved space on the Armstrong web server; however, student organizations with established sites on non-campus servers may link to the Armstrong website.
Copyright and Trademark—All PagesThe preferred names for the university are Armstrong Atlantic State University or Armstrong. Use of other names is discouraged.
Authors or originators using trademarks should have express permission of the person(s) or organization(s) owning the trademarks prior to their use.
Marketing & Communications must sanction any use of the Armstrong logo or trademark. The office has a list of acceptable logos and trademarks. If the use of the logo is in doubt, the author must request approval from the director of marketing.
Authors or originators using photos and images may need the permission of not only the person or organization that owns the photo or image, but also from any persons included within the images. Marketing & Communications may be able to assist in locating images for which they have model release forms on file.
Any use of other copyrighted material must have the express written permission of the person or organization that owns the copyright. The administration of Armstrong Atlantic State University reserves the right to require proof of the written permission and to remove the material if that proof cannot be produced.
All portions of these materials are copyright of 2011 Armstrong Atlantic State University.
Role of University WebmasterThe administration of the core Armstrong site and its links are assigned to the university webmaster who is the custodian of the main home page and keeper of its links to other pages. The webmaster can provide guidance and should be used as a point of reference if necessary with developing new sites or pages. The responsibilities of the webmaster are to the university and not to the community-at-large. The webmaster, reporting to the director of marketing will:
- Monitor and maintain homepage and other pages of the core site
- Maintain a list of current sites located within the armstrong.edu domain and the associated unit content owners for those sites.
- Work with the web task force, Marketing & Communications and Information Technology Services to enforce policies and guidelines related to web publishing.
- Maintain regular communications with unit content managers and supply updates and new guidelines to those individuals.
- Report on a regular basis to the web task force on the status of the university website as well as new technologies and developments.
- Serve as a constant point of contact and guide on web-related issues.
Role of The University Web Task ForceThe role of this committee is to determine policy for images, organization, and institutional standards relating to the structure of content and design of the homepage and core site pages, as well as implementing rules for other pages hosted on the Armstrong server. This group is responsible for:
- Planning for the orderly development of the overall institutional site
- Determining the organization of the display of links and the site index
- Making policy recommendations that support a consistent image and set standards for identification and information on pages at unit levels
- Advising and assisting the webmaster in promoting compliance with policies and procedures
Role of Content ManagerEach unit with page linked to the core site or a department site will designate a content manager with the following responsibilities:
- Monitor and maintain pages within their section
- Make sure that pages related to that unit are monitored for accuracy and currency of content, links to other pages or sites, contacts for visitor information and inquiries.
- Ensure that data is consistent with the Fact Book and other official sources maintained by the Office of Institutional Research.
- Make certain that the unit pages are meeting the approved guidelines for Web publishing
- Serve as a liaison and communicate with the university webmaster on a regular basis to assure the sites are meeting the necessary requirements; report any new, major developments; and coordinate requests for new pages or sections