We are pleased to present a preview of the new Armstrong marketing campaign. The goal of the new Armstrong branding work is to provide a single concept around which the university can distinguish itself and become more memorable to its many constituents. The concept has several core elements that work in tandem to create an equation that defines the Armstrong experience:
- A focus on Armstrong’s strong teaching and solid academic reputation
- Emphasis on another unmatchable feature: our geographic location and strong historical connection with Savannah and our region
- Prominent use of the name “Armstrong" rather than AASU or other symbols. Research indicates that there is much equity and pride in the Armstrong name, and you will see it as the signoff on advertising and marketing materials.
You will see these equations and common messaging throughout our recruiting materials and on the Armstrong website, all of which work together to unify the Armstrong brand.
See an example on the Why Armstrong section of our website. The Office of Marketing and Communications will help to apply these new concepts to all of your departmental marketing materials. The Armstrong Style Guide will provide all the details about use of the new work.
Reaction to the new concepts from both our internal and external audiences has been extremely favorable. Please feel free to share your comments, firstname.lastname@example.org.